Are you #hashtagging properly ?
We all love a bit of hashtagging spam.
We can’t help getting carried away with all the possible hashtags we can use but as brands and businesses there is an art to hashtagging correctly to expand the reach of your posts.
Did you know that posts with just one correctly used hashtag increases a post’s engagement rate by 12.6%, so there is a lot of potential reach & engagement to explore.
We have put together the top 5 tips that you will ever need to know and DO.
1. Do you research
Before posting you should have an idea of how much reach a hashtag has. Instagram allows you up to 30 hashtags per post so make it worth your while by creating a group of hashtags that are going to work hard in delivering you reach and engagement.
You should also research your audience and industry leaders to get a good understanding as to what hashtags they are using and try and use those tags with your content, but only if relevant.
2. Location Tagging
Always try to apply a location to your post to help increase the reach and relevancy of your post. Location tagging your business shows that you are active and allows new audiences to see your posts i.e. in the discover pages of Instagram.
3. Publish User-Generated Content
It’s no secret that word-of-mouth is one of the most influential areas of marketing. Most people are more likely to consider using or buying a product or service that has been recommended to them by a friend and by ‘real people’. Using UGC on your instagram page helps add an element of realism to your brand.
4. Take your followers behind-the-scenes
It’s important for your brand to have a face and a personality. Instagram users are becoming more engaged with brands that take them behind-the-scenes and break down the ‘perfect’ barrier which makes their experience more real and connects the two.
5. Create Bespoke Hashtags
Strategically selecting your hashtags we have established is crucial but it’s also important to have 1 or 2 bespoke hashtags for your business or brand that you and your followers can use.
Bespoke hashtags should be short and easy to remember.
A great example of a bespoke hashtag is #ShareACoke by Coco-Cola.